Why B2B Marketers Should Use the Top Social Media Platforms
Forrester Research published a report revealing how pervasive the use of social media is among B2B decision-makers in North America and Europe. Still, many organizations aren’t sure which social...
View ArticleThe Most Important Social Network for Marketers
B2C marketers say Facebook is the most effective social network for their business, whereas B2B marketers cite LinkedIn, according to a recent report from Social Media Examiner. Asked to select the...
View ArticleSocial Data’s Influence on B2B Sellers and Buyers
Social data has gone beyond B2C to influence B2B sellers and buyers, according to the following Leadspace infographic.
View ArticleThe Potential of Social Media (for #B2B Marketers)
Did you know that more than nine in ten business to business (B2B) marketers say that increased exposure is the number one benefit of social media?
View ArticleFour Powerful Tips for a Highly Effective B2B Social Media Strategy
Most B2B companies are not great at social media marketing. Often, they’re too boring, or too product-focused, to engage social media users and develop a loyal following. As a result, they fail to...
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