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The Most Important Social Network for Marketers
B2C marketers say Facebook is the most effective social network for their business, whereas B2B marketers cite LinkedIn, according to a recent report from Social Media Examiner. Asked to select the...
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Social Data’s Influence on B2B Sellers and Buyers
Social data has gone beyond B2C to influence B2B sellers and buyers, according to the following Leadspace infographic.
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The Potential of Social Media (for #B2B Marketers)
Did you know that more than nine in ten business to business (B2B) marketers say that increased exposure is the number one benefit of social media?
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Four Powerful Tips for a Highly Effective B2B Social Media Strategy
Most B2B companies are not great at social media marketing. Often, they’re too boring, or too product-focused, to engage social media users and develop a loyal following. As a result, they fail to...
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